Hardcore diva Peaches wearing one of the Radical Diversity t-shirt. Photograph: Radical Diversity

Can fashion, exhibitionist by nature, fight for more privacy? Italian Matteo Braccialini, founder and designer of Radical Diversity has announced his battle already. Annoyed by social networks’ invasion in personal life, Braccialini is preparing the launch of his 2010 spring/summer collection: “Privacy Fighter”.

Having just completed his latest credit crunch-inspired collection “Cracking Down on Money”, which was sold in a two-week pop-up store 143 just off Carnaby Street in London, Braccialini is now working on the next summer collection.

While some may think that a concept such as privacy can hardly be turned into clothing choices, Radical Diversity’s 2010 spring summer collection “aims to protest against the loss of privacy and to provide people with an alter ego in their real life,” says the brand’s strategic director Giacomo Bracci.

Radical Diversity is already spreading its message through what can be considered the king of social networks, Facebook. “We have created a fictitious character on Facebook called Georgina Orwell to echo George Orwell’s book 1984 on privacy and surveillance from which the concept of Big Brother comes from” says Bracci, “through her character we are bombarding friends with posts about privacy.”

A series of events in undisclosed peep shows will herald the collection – featuring erotic clubs where women perform stripteases or sexual acts inside glass boxes. To meet the voyeuristic component of both social networks and peep shows, “guests to the events will be invited to wear a mask we’d have assigned them and watch as voyeurs the naked models dressing up with the new Radical Diversity outfits,” says Bracci.

Chosen by electro-pop icon Peaches, Radical Diversity’s signature high tech, alternative materials and unusual cuts are always defined by high conceptuality.

As this winter collection “Cracking Down on Money” is a reflection on the economic crisis, “Privacy Fighter” explores the loss of privacy in today’s society and the duality transparency-privacy inevitably triggered by the advance of technology.

Radical Diversity is located at: 143 Pop Up Boutique, 3 Lowndes Court, (off Carnaby Street), London W1F